![]() “So always check the date of the filing against the date you actually receive it.” 3. “The key is to make sure you are getting the list as close to the date of the lis pendens or notice of default filing,” says Than Merrill. However, the one drawback is that pre-foreclosure lists are often out-of-date, requiring investors to do their due diligence to ensure their mailing list is current. To target these types of motivated seller leads, investors need to contact title companies in their area and receive a pre-foreclosure list. Once a property goes into foreclosure, it becomes much more difficult to close a deal. As an investor, you want to reach these people before that occurs. Generally speaking, these homeowners are between 30 to 90 days late on their mortgage payments and on the cusp of going into foreclosure. Pre-Foreclosure Property OwnersĪnother motivated seller for investors to target is pre-foreclosure property owners. By doing so, real estate investors will cultivate a list of quality properties with the ability to sell fast. When targeting motivated seller leads via expired listings, investors should be selective of the properties they wish to take action on. ![]() To locate a current list of expired listings, investors will need to gain access to the Multiple Listing Service (MLS), which may require an agent’s assistance. At the very least, expired listings represent motivated sellers who not only want to sell their home and can’t, but homeowners skeptical of real estate agents. This typically occurs when a listed property fails to sell, and the listing agreement between a seller and agent officially ends, producing a highly advantageous situation for investors. One of the best ways to find motivated seller leads in real estate is through expired listings. The following highlights several types of targeted lists to choose from: To close deals fast, investors should focus their efforts on four types of motivated sellers in real estate: homeowners with delinquent taxes, those going through a personal crisis or need to relocate, and out-of-state landlords. The key to a direct mail campaign is having the right mailing list, as nearly 40 percent of your success hinges on whom you target. To do so, a direct mail campaign should be considered. Simply put, a direct mail campaign is a marketing effort that employs promotionally printed pieces of mail, including postcards, newsletters, sales letters, and other marketing material, to target a particular audience. The first step as an investors is to identify and appeal to motivated sellers. ![]() Use this information to your advantage and plan campaigns out ahead of time. Typically summer is an excellent time to reach interested sellers. Take Advantage Of Seasonality: The real estate market follows seasonal trends, and your direct mail campaign should too. This can help you secure deals in your area and build up a positive reputation as an investor, thus leading to more clients over time. Research different platforms or consider working with a virtual assistant to better manage the workload.Īchieve Local Results: Direct mail helps you get in touch with people from inside your local market. By sending a letter with your contact information, sellers may be more likely to remember you and reach out.Īutomate Your Campaigns: There are several platforms online that can help you automate your follow-up letters and track results from each campaign. ![]() This can make your campaign more personable and help you build a connection with potential sellers.ĭistribute A Tangible Resource: Sending a letter in the mail may seem old-fashioned, but the gesture can go a long way. A real estate direct mail marketing campaign will allow you to:įorm Direct Connections: Mail allows you to get in contact with motivated sellers directly, cutting out the need for a middleman. The best real estate marketers utilize direct mail campaigns to find new leads and effectively grow their businesses. If for nothing else, this approach to lead generation will cultivate a newfound interest in your business, helping to launch the starting stages of a steady pipeline of motivated sellers in real estate.įor investors looking to build the perfect direct mail campaign, the following provides an in-depth look into direct mail marketing, how it works, and the benefits associated with generating motivated seller leads: This simple yet effective marketing method continues to be one of the most powerful and proven marketing tools in the real estate investment industry, as it enables investors to not only generate motivated seller leads but convert them into new customers. One of the most underrated marketing practices in real estate investing is utilizing a real estate direct mail campaign. How do real estate investors target and capture motivated seller leads?
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